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Using Franchising to Take Your Business International

Neuf
EAN : 9789284202409 - Auteur : Publication - Editeur : ICC SERVICES - Nb de pages : 0 - Building an international network can bring great rewards not only in terms of profits but also by i...
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Building an international network can bring great rewards not only in terms of profits but also by increasing brand awareness. It allows growth and support using local companies’ capital. This book provides practical guidance on why when and how a franchisor should go international.Aimed at franch
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